Artists

Guiding Principles

Not Copy
Your marketing materials aren’t just “copy”—they are your official face and voice that you present to the world.

Avoid Hyperbole
Even if you sincerely believe that your music is “groundbreaking” or “visionary,” using buzzwords such as these is nearly always unnecessary and frequently counterproductive.

Avoid Clichés
Clichés can dilute your message and make it forgettable. Thoughtful, precise language ensures your story feels fresh and genuine.

Be Concise
Employ every word necessary to tell your story—and not a single word more.

Be Authentic
Your Artistic Voice should reflect who you truly are, aligned with your values and how your audience perceives you.

Be Consistent
Once you establish your authentic voice, consistency is key—it builds trust and reinforces your identity.

Be Relatable
Speak to your audience clearly, approachably, and without unnecessary jargon. As Mark Twain said, “Don’t use a five-dollar word when a fifty-cent word will do.”

Appear Educated
Polished and professional materials reflect your artistic credibility—good grammar, punctuation, and spelling go a long way.

Artists

I have interviewed hundreds of artists at all levels and penned countless articles from one-sentence album reviews to exhaustive cover stories, always striving to be inclusive of artists working outside—frequently far outside—of the mainstream.

In addition to writing about many artists, I am an artist myself, with decades of personal experience that informs my understanding—from the nuts-and-bolts of gear and recording to the mysteries of the creative process.

I have the knowledge and skills to help you tell your story.

Services Include

Website Content
Social Profiles
Artist/Band Bios
Email Blasts

Press Releases
Newsletters
Album Liner Notes
Album One Sheets

Barry’s real-world musical experience and educated research—as a recording musician, as a composer, as a published author, and as the best kind of guitar+tech nerd—certainly mark him as uniquely qualified to advise and help other musicians.

Barry has been writing articulate and perceptive pieces about music and culture for decades. It comes as no surprise that he is inaugurating this project, wherein he helps artists and inventors in the worlds of music and sound tell their stories.

Barry has got a serious brain on him, a miles-wide streak of (and appreciation for) innovation and creativity, a true Renaissance Man palette of available skills, a ferociously reliable work ethic, and is an eternally loyal friend and collaborator.

Barry possesses a vast knowledge of music and recording—and one of his greatest strengths is helping others clearly communicate their vision to a potential audience. Barry is a valuable asset within the contemporary musical landscape.

The questions Barry posed to me were different in nature from those of the many previous interviewers I’d spoken with. His ideas are formed from the point of view of a music practitioner who happens to be able to use words to describe the indescribable.

Barry is one of the most talented and multi-faceted individuals I've ever had the pleasure of working with. I've served as editor for two international music publications, and I can attest that Barry is one of the today's finest music journalists.