Guiding Principles

Not Copy
Your marketing materials aren’t just “copy”—they are your official face and voice that you present to the world.

Avoid Hyperbole
Even if you sincerely believe that your product is “game-changing” or “groundbreaking,” using buzzwords such as these is nearly always unnecessary and frequently counterproductive.

Avoid Clichés
Clichés can dilute your message and make it forgettable. Thoughtful, precise language ensures your story feels fresh and genuine.

Be Concise
Employ every word necessary to tell your story—and not a single word more.

Be Authentic
Your Brand Voice should reflect who you truly are, aligned with your values and how your audience perceives you.

Be Consistent
Once you establish your authentic voice, consistency is key—it builds trust and reinforces your identity.

Be Relatable
Speak to your audience clearly, approachably, and without unnecessary jargon. As Mark Twain said, “Don’t use a five-dollar word when a fifty-cent word will do.”

Appear Educated
Polished and professional materials reflect your brand’s credibility—good grammar, punctuation, and spelling go a long way.

Brands

Having created and implemented marketing plans for major manufacturers, and received countless marketing pitches as a member of the press, I have experienced both sides.

From high-level marketing strategy to crafting content of all types—I’m here to help.

Services Include

  • Brand Marketing
  • Product Marketing
  • Dealer Copy & Tag Lines
  • Blog Strategy & Editorial
  • Press Releases
  • Online Content
  • Social Media Content
  • Digital & Print Advertising
Contact
Originally recruited to Line 6 in a Product Marketing role, Barry quickly demonstrated his extensive product and industry knowledge and the depth and strength of his relationships. As we expanded, he seamlessly transitioned into a Marketing Communications role.
Simon Jones
Simon JonesDirector of Marketing, Yamaha Guitar Group
Barry has decades of technical, marketing, and creative writing experience and writes in a friendly style that distills the technical down to something all levels can understand. He also possesses first-hand knowledge of what he writes about.
John Loose
John LooseDirector of Audio Production, Dolby Labs
Barry literally changed my life when he wrote the very first review of our EL8 Distressor and effectively put it and our fledgling company Empirical Labs on the map. Most recently, Barry created marketing materials for a new product launched at the 2025 NAMM show.
Dave Derr
Dave DerrPresident/Chief Engineer, Empirical Labs Inc.
Even after two decades in this industry, it’s exceedingly rare to find someone with more talent or creativity than Barry. He oversaw the launches of many successful Line 6 products—and singlehandedly created Model Citizens, a wildly popular brand-agnostic blog.
Eric Klein
Eric KleinChief Product Design Architect, Yamaha Guitar Group
As Product Marketing Manager for Line 6, Barry led launches for some of the brand's most successful and influential products. His ability to strategize, create, and write is complemented by his ability to collaborate and foster positive working relationships
Matt Ferguson
Matt FergusonDirector of Content Marketing, Yamaha Guitar Group
During my tenure as Senior Director, Product Management at YGG, I had the pleasure of working with Barry for several years. He has consistently surprised me with his vast experience and deep insights into the minds of musicians and MI consumers.
Adrian Haselhuber
Adrian HaselhuberVP Product Management, Presonus Hardware
While Barry was the YGG Marketing Communications Manager, he and I worked together in creating marking messaging for multiple Ampeg products. Barry is an asset at every level.
Dino Monoxelos
Dino MonoxelosAmpeg Brand Marketing Manager, Yamaha Guitar Group
I’ve known Barry since 2002 and have relied on his deep knowledge of audio recording and guitar tools and applications. His ability to educate and communicate with musicians—and members of the media—has been a hallmark of his career.
Jon Levy
Jon LevyPublisher, Premier Guitar Magazine
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